Upstate Collective - Driving Bookings & Engagement
Upstate Collective - Driving Bookings & Engagement
I’ve worked with a variety of hospitality brands, including Laurel Canyon, The Sarojin, and Gusto, helping shape their positioning, messaging, and digital presence. This case study takes a closer look at the Upstate Collective, showing how social strategy and funnel improvements can drive bookings, engagement, and real impact for hospitality businesses.
I’ve worked with a variety of hospitality brands, including Laurel Canyon, The Sarojin, and Gusto, helping shape their positioning, messaging, and digital presence. This case study takes a closer look at the Upstate Collective, showing how social strategy and funnel improvements can drive bookings, engagement, and real impact for hospitality businesses.
Category
Category
Hospitality Marketing
Hospitality Marketing
Services
Services
Conversion, Social, & PR
Conversion, Social, & PR
Client
Client
Upstate Collective
Upstate Collective
Year
Year
2023
2023
Before focusing on acquisition, I spent time looking at the Upstate Collective’s sales funnel to see where people were dropping off. Their website bookings were strong, but most of their reservations came through Airbnb, where the booking experience wasn’t as smooth.
By reviewing successful listings, user behavior, and FAQs, I was able to improve the booking process and increase conversions by around 15% over 90 days.
Before focusing on acquisition, I spent time looking at the Upstate Collective’s sales funnel to see where people were dropping off. Their website bookings were strong, but most of their reservations came through Airbnb, where the booking experience wasn’t as smooth.
By reviewing successful listings, user behavior, and FAQs, I was able to improve the booking process and increase conversions by around 15% over 90 days.
Next, we focused on acquisition and growing the brand’s presence. I led branding, marketing strategy, and content planning, working closely with on-site videographers to create high-quality content.
During our collaboration, we grew the audience from 10,000 to 19,000 followers and secured features in Airbnb, Travel + Leisure, and Condé Nast Traveler, helping boost both bookings and brand awareness.
Next, we focused on acquisition and growing the brand’s presence. I led branding, marketing strategy, and content planning, working closely with on-site videographers to create high-quality content.
During our collaboration, we grew the audience from 10,000 to 19,000 followers and secured features in Airbnb, Travel + Leisure, and Condé Nast Traveler, helping boost both bookings and brand awareness.
Our efforts drove real impact for the Upstate Collective:
• Social growth: Nearly doubled followers from 10,000 to 19,000 and boosted engagement and reach by 300%
• Media exposure: Featured in Airbnb, Travel + Leisure, Condé Nast Traveler, and other publications
• Bookings: The A-frame reached 90% occupancy and reservations increased across the other two properties
Our efforts drove real impact for the Upstate Collective:
• Social growth: Nearly doubled followers from 10,000 to 19,000 and boosted engagement and reach by 300%
• Media exposure: Featured in Airbnb, Travel + Leisure, Condé Nast Traveler, and other publications
• Bookings: The A-frame reached 90% occupancy and reservations increased across the other two properties
